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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Reach your users to get more downloads for your app[/google_font]
Retargeting (or remarketing according to Google) is a digital marketing technique that consists of re-impacting users who have already interacted with your brand. If your user has reached the page of your app, but has not taken the next step to the AppStore / PlayStore, retargeting brings you the opportunity to influence them on other sites where they are.
Advantages of retargeting
High CTR
Retargeting campaigns have shown that they have a higher CTR, obtaining a higher number of clicks and a higher conversion.
Better segmentation
With retargeting, ads reach those who really care about your app. By being able to personalize the ads according to the actions carried out, you can measure the degree of interest and make highly efficient retargeting campaigns.
Increase brand awareness
For a brand to be remembered, it needs 3 to 5 impressions. With retargeting you can be in the mind of your user, increasing the awareness and helping you get downloads for your app.
You can impact your user at all stages of the App Marketing funnel
You can increase the possibility of them downloading your app and becoming a loyal user, promoting other actions that may lead them to use your app more or even buy or subscribe to it.
For what marketing objectives is retargeting useful?
Brand awareness
If you want users to remember and recognize your brand, launch a retargeting campaign. It is much easier for a user to download an app that is familiar to them than a stranger one, so this objective is essential for your App Marketing campaigns.
Nurture potential users
If you are following an Inbound Marketing strategy, send new resources to users who have already seen part of your content. With this type of campaign you can increase the impact and obtain their info for future campaigns.
Follow up for qualified potential users
You can take full advantage of qualified leads (those who spent a certain amount of time looking at your content) to get more downloads for your app by targeting people with the highest interest.
Loyalty
Through Retargeting campaigns you can build loyalty with gifts and offers within your app.
Types of retargeting
Google Ads
With Google Ads you can do different types of remarketing:
Search
Show your ads on other web pages to users who have already visited the web of your app.
Standard
Muestra tus anuncios en otras páginas web y a los usuarios que ya han visitado la web te tu app.
Social Ads
The retargeting ads will be shown to the user when they are using their social networks.
Facebook & Instagram
The Facebook platform allows you to create ads targeting your potential user depending on the actions they have already carried out.
Twitter, LinkedIn, Snapchat, Tik Tok
They offer similar options to Facebook. These platforms are continually improving their ad system to help you reach your target audience.
Email Marketing
You can activate Retargeting campaigns once the user has performed an action, such as opening an email.
How can you do retargeting?
Use cookies
With the help of cookies you can retarget and get their browsing data.
1. The user visits the website of your app.
2. The user accepts the cookie policy and their IP information is recorded.
3. The remarketing tag embedded in the web stores the information in lists.
4. Remarketing lists are created.
5. You launch the campaign. Ads \»chase\» users as they browse.
6. A percentage of users return to the initial website and download the app.
Tips for successful retargeting campaigns
– Make a correct segmentation.
– Limit the frequency and duration of the campaign to not bore your potential user.
– Play with the digital pieces to not be too repetitive.
– Make different Retargeting campaigns depending on the phase of the App Marketing funnel your user is in.
– Optimize by performing different A / B tests.
– Measure the results by choosing the correct tools and KPIs to optimize your campaigns and get the most out of your campaigns.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Retargeting campaigns to help you reach your target audience and help you get more downloads for your app[/google_font]
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Ready to start your Retargeting campaign?
Contact us and we\’ll help you do it.
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