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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Reach your target audience[/google_font]
The famous QR codes act as a bridge between the “real” world and the virtual world, using the smartphone as a vehicle. With the proliferation of mobile use, QR codes allow you to develop creative strategies to promote your app or your business: QR Code marketing.
¿What makes QR codes so popular?
The average user may find difficult to understand the black and white lines of the types of code, but there is no question raised over their usefulness. By requiring nothing more than a QR code reader, these codes have made life easier for those who want to avoid entering web addresses manually.
Reasons to use QR codes
Easy to generate
There are lot of apps(lots) and softwares that can help you generate these codes and even customize them to increase the conversion rate.
Easy to read
The only requirement is to have a reading app and voilà!
Offer additional information
The important information you want to add can be added in the pages the QR codes are leading the user to.
Easy to spread
QR codes have lot of uses and incorporations: website, social media, corporate material, etc.
Specificity
Since QR codes are easy to generate you can create specific codes for each product / information you want to share.
What are QR codes?
QR codes are similar to barcodes and contain the information that allows the user to perform an action previously chosen by us. This codes give immediate access to a web page specially optimized for mobile devices with the purpose of promoting a product / service, capture leads, generate sales or get downloads.
This technology seeks the interaction between brand and user and allows to obtain data and track metrics. Easy implementation and cost close to zero are some of the advantages that make them an important part of every Mobile Marketing strategy.
What is the secret to a successful QR code Marketing strategy?
Before launching a QR Code Marketing campaign, you must define the Marketing objectives of this campaign: increase brand awareness, offer promotions and in-app gifts to build loyalty among existing users, get leads for your newsletter, increase the number of followers in social media or get web traffic.
QR codes should lead to a landing page specially designed for this purpose: a highly relevant and consistent landing page that contains all the information of this campaign. QR codes also allow you to obtain metrics that can help you when optimizing your campaigns.
How can you generate QR codes?
There are lot of apps and services to use to generate QR codes. When choosing a software, we have to select the one that gives a lower error rate (with a 20-30% acceptable correction rate).
Qrplanet
Qrplanet, in addition to generating QR codes, this tool provides campaign performance metrics, is reliable and allows logo or image integration in the center of the code. It also allows you to create small codes and it’s ideal for apps.
QR Code Generator
QR Code Generator is another tool with similar functions that will allow you to create and download fully customized QR codes.
QRCode Monkey
QRCode Monkey allows you functions similar to the previous one.
QR code optimization
To improve the scannability of QR codes it is important to optimize.
The aspects of the QR codes to optimize are:
Size
The size of the QR code influences the scannability. Make sure that its size is a minimum of 2.5 cm square.
Colors
If you add colors to the QR code make sure they have a high contrast and are clearly distinguishable from the background.
Overall design
Maintain brand consistency in QR codes either by adding your app logo or an image. Leave wide margins and enough white space around the code to facilitate scanning.
Once the code has been optimized, you should do a A / B testing to get the best results for both iOS and Android.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in QR Marketing to help you reach your target audience and get more downloads at a lower cost.[/google_font]
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Ready to start your QR Code Marketing strategy?
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