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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]A simple way to get more sales.[/google_font]
Gone are the times when consumers were being indiscriminately bombed with random advertisements about products that were far from their interest. Digital era marketing can be at the right time in the right moment to influence consumers\’ decisions.
Welcome to an ideal world?
Marketing has always been looking for those moments, when consumers are open to be influenced. After graduating from the awareness and familiarity phase, the consumer is prepared to enter the consideration stage. At this stage, they are willing to consider your products or services, giving you an unique opportunity to influence them through specific content for their pain points (MoFu content or middle of the funnel content.)
What are MoFu contents?
MoFu contents give customers value in exchange of information (lead generation). This content is specially created for users to start seeing you as an option to meet their needs. If you know your potential clients and know their pain points, can you find a better strategy than giving them an analgesic?
And perhaps, when they feel better, they can come back to get the cure.
Talking about MoFu content is ok, but let\’s be clear and practical
Like crystal clear. And very very practical.
The consideration phase is the most appropriate time to include content related to the interests of the subscribers and introduce them to a new product while teaching them its value. Content could be webinars, books, success stories, videos, tests, data sheets, blogs.
Why is MoFu content so effective?
– Recognizes and confirm the pain points of the prospect, presenting your products as the solution to their problems
– Offers evidence of the superiority of your product: comparisons, study results, demonstrations, testimonials.
– Marks the place of the prospect in the sales funnel, since they arrive to a better understanding of their problem and the best solution.
Danger danger!
The only measure you should take when creating MoFu content is not to make it too sales-y. If you only sell, sell and sell your product on this content, you will lose credibility and perhaps the only opportunity to influence that particular customer. The consumer should be encouraged to reach their own conclusions based on what you have presented to them (they are grown ups who can think by themselves, right?)
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your expert content marketing partner so you can be in the right place at the right time.[/google_font]
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If your content leaves your reader or viewer with a good feeling, more expert and more confident, you won.
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