Discovery Ads: reach them when they are open to new things

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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Get discovered by your potential clients[/google_font]
You open your browser, and search the words: \»hotel New York double room\». Then you press the enter button, hopeful. The results are loaded: \»Buy potatoes wholesale\» \»Boat trip in Sydney at an amazing price\» \»Discover how to plant trees in 10 days\», etc. How do you feel? Misunderstood? Do you feel like they’re wasting your time? Offended perhaps?

There is no doubt Google has changed the way in which brands relate to customers and, thanks to their hard work, this almost apocalyptic scene is just a product of our imagination. Google\’s persistence in making ads surprising and useful has made customers feel understood and enjoy their experiences.

User behaviour is changing

Users are changing and redefining their expectations every day when using their devices, and expect to move seamlessly through the web and apps, in a personalized way but at the same time respectful to their privacy. They expect brands to understand their needs as they change through the purchasing process, and they want access to higher quality immersive content. Customers make the purchase decision after making contact with a brand in different points (touchpoints), so being present at the right time is key.

Challenges to be addressed

In a world where the customer journey is always changing, there are challenges that have to be addressed:

How can you be responsible and retain the client\’s trust?

Then, how can you be there at the right time if you do not know in which part of the customer\’s journey the client can be found?

And, in this case, in which way can you be useful if you don’t know what the client wants?

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People prefer ads related to their interests and needs as long as they offer transparency, choice and control.

Google has noticed that, when browsing and looking to find new inspiration, 76% of customers enjoy unexpected discoveries. In fact, 85% of consumers perform an action in the first 24 hours after discovering a brand or a product. Among these actions, they can: read recommendations, compare prices, or, directly, purchase the product.

To be present in the moment users are open to discover and interact with new brands anticipating what they want and what they need is a must, and Google understands it very well. That’s the reason why Google launched Discovery Ads during the Google Marketing Conference Live 2019.
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Discovery Ads campaigns will allow you to:

Reach millions of people

Yo can reach them on different platforms, when they are open to new things:

· Youtube Homefeed

· Gmail promotions tab

· Google Search Discovery Ads

Achieve results

By combining creative and relevant content with Google’s understanding of the clients’ intent you can reach awesome results

Inspire consumers

Showing them your brand or your products can inspire them.

A beta version of Discovery Ads has been tested with the Techstyle platform, managing to reduce the cost per lead by 25%. This format will be available by the end of 2019 so you can be present, be useful and be responsible. Would you like your brand to be discovered by millions of users making use of Discovery Ads campaigns? Are you excited?

We are.

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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]Discover how welead can help you win more customers through digital ad campaigns.[/google_font]

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