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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Google changed the game… again.[/google_font]
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During the Google Marketing Live 2019 conference, which took place on May 14, we received such good news about the latest products and innovations from Google for marketers and we can’t wait to start developing new campaigns for our clients using all the advantages implied by these innovations.
Google is the leader of search engines in Spain, this is undeniable. In fact, the number of people using Google as a primary search engine in Spain exceeds 98% of Internet users.
According to the data provided by Google, one trillion searches are made every year and over half of them happen on mobile devices.
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In this scenario, Google has taken giant high value steps for all its users, helping companies connect with them at the most relevant moment of their customer journey and unlocking more customer relationship opportunities leading to a business growth.
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Discovery
One of the new features developed by Google has to do with identifying the early stages of the customer buying process (the discovery) and intervening through a new type of Google Ads campaign, giving brands the opportunity to be present for the user at the right time, in a useful and responsible way.
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The discovery phase is a great chance for brands to inspire, entertain, guide and make themselves known by millions of people.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]Welead can help you create discovery campaigns so you can get brand visibility and brand recognition, resulting in an increase of sales.[/google_font]
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Google Shopping
One of the Google innovations introduced at the event is the development of a more immersive experience for buyers. They can discover and compare millions of products, filtering them according to the characteristics that interest them and the brands they love or they can read reviews and even watch videos about the products.
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This new feature represents a great opportunity for commercial and marketing companies who want to get visibility for their products in a creative way while adding value to customers, so that they end up choosing the best option.
The new shopping experience of Google not only contemplates the discovery of new products, but also helps customers take conversion actions, either in the online store (e-commerce) or in the physical store, or directly through Google. It finally happened: the tech company has improved Google Shopping by giving customers the possibility of making purchases directly on its platform. (Round of applause)
If you have an online or physical business, you may have questions about how you can enjoy this new Google experience and stand out from the competition. Have you wondered how? The answer is easy.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can help you take advantage, acquiring new potential customers through ads that redirect them to this new experience.[/google_font]
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We are ready to offer you the proven benefits of these innovations, so you can apply them in all Shopping Ads campaigns, from the very first moment these features are available globally.
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User experience
Another great step that Google has taken to improve the user experience is a feature that allows marketers to offer a better experience of customer acquirement and loyalty.
This feature sends them to the brand app (if they have it previously installed), preventing users from losing interest in the products or services, given that 75% of them expect to get immediate information in a known mobile environment. It also provides marketers the ability to track the actions of users and assign them to the places where these can occur most effectively (either in the app or e-commerce).
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If your business needs to gain visibility and increase sales results, this is perhaps one of the Google innovations that will most catch your attention due to the digital ads increase of usability and efficiency.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]Given the continuous growth of mobile devices use, with the time spent in apps being over 90%, welead can become your expert digital ads partner to help you substantially improve the conversion ratio by providing a better experience for your loyal customers. [/google_font]
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Because remember: happy customer = loyal customer.
From all Google innovation, ¿which one do you think could be the most useful for your business?
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Credits photography: Google
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