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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Start this 2020 with the best digital marketing strategy[/google_font]
2020 is right here and we are so ready for it! So let’s start this year the right way taking a look at where digital marketing is heading to.
These are some of the digital trends in 2020, with no order in importance whatsoever.
1. Chatbots
Chatbots appeared in our sight in 1994 with ELIZA, the first chatbot developed by Joseph Weizenbaum. The advances in this area made chatbots an important part of every digital marketing strategy. What’s better than having an instant messaging to chat in real time day or night with your costumers or site visitors?
2. Marketing personalization
These are not news news, but marketing personalization will stand out even more in 2020 as costumers are tired of generic advertising. Companies as Starbucks and EasyJet are doing it with amazing results.
3. Conversational Marketing
Opening conversation with your costumers or site visitors is more than a trend: it’s a necessity. Costumers are people (duh!) and, as people, they need human connection. Want to drive a higher engagement and greater loyalty? Use this form of marketing across multiple channels and watch you tribe grow.
4. Video marketing
Video marketing arrived to stay and 2020 will be proof of it. Branded video content are shareable and it helps improve conversion rate. As 52% of consumers assuring watching product videos made them more confident in online purchase decision, the decision to do video marketing should be obvious.
5. Influencer marketing
2019 was not the best year for influencer marketing as doubts began to arise about its efficiency. Does it work? 100% yes. But you need to do it the right way. Find leading figures of your nieche and use their influence to reach customers and drive sales. Easy peasy amigo!
6. Visual Search
Finally! Visual search can take the user experience to a new level as it gives you the chance to upload an image and get more specific and related results. Pinterest Lens and Google Lens is making our lives (and shopping) way easier and we are so in it.
7. Micro moments
With Google Marketing Live 2019 we learnt the importance of micro moments. But, what is a micro moment? It’s the moment a person turns to a device to act on a need to know, go, do or buy, giving marketers and unique opportunity to act in this exact moment. Quality, relevance and usefulness are key.
8. Voice search
The increasing use of voice search can only translates into important changes in digital marketing strategies in 2020. SEO, shopping, everything will be different.
9. Social Commerce and Shoppable Posts
Purchasing your favorite influencer cosmetics directly from social media is now a dream come true.
10. Automation
Marketing automation is key. The key. Marketing automation can be used to improve customer retention and loyalty, product customer’s behavior, personalized advertising and user experience and a loooooot more.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can help you prepare the best results digital marketing strategy this 2020[/google_font]
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Ready for what’s ahead?
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