[image src=\»https://welead.io/wp-content/uploads/2018/03/welead_icon_circle_number_1_dog.svg\» width=\»140\» height=\»140\» ]
[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Reason #7 should be enough to make you want to do it[/google_font]
Branding is the process of building a brand, by strategic management of the assets linked to the name and / or symbol that identify the brand.
In other words, if your brand was a person, branding is everything that makes that person memorable because, let\’s be honest, every day you meet many people but very few become etched in your memory. What did they have that made them unforgettable? A hair color? A piercing look or a slow way of speaking? Or maybe an unique dressing style? Good branding makes a brand special.
So branding will determine the entire customer experience: your logo, your website, your social media, how you answer the phone, how you treat your employees, everything. But, why is branding so important?
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Builds recognition
People use to buy brands that are familiar with, and a consistent branding helps brand recognition. If you have a problem with your car and your neighbor Pedro has a car workshop, maybe it’s easier for you to ask him instead of a stranger. Why? You meet Pedro every day in front of the elevator. He is always dressed in his work uniform. Pedro wishes you a good morning and informs you about the weather. You know Pedro.
Builds trust
When a company is presented in a professional way and provides a quality service or product, customers will find it easier to trust them next time they have a need. If you meet client\’s expectations and build a relationship based on transparency and trust, you win.
It supports you in differentiating yourself
The current market is already glutted, so differentiating yourself from the competition is key. With globalization, the size of your market has increased and, with that, the number of competitors also. Good branding helps you differentiate yourself in a world where all cows look the same.
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It allows you to offer a consistent image to consumers
What you say needs to align with what you do. The values, behavior and actions reflect your brand personality. Consistency will increase your customers’ confidence and confidence will make them want to buy you.
Announces what your brand does
Why a brand does what it does is almost as important as the product or service it offers. If you compete with companies that are offering the same thing as you, maybe it\’s important to invest in a good branding that is able to connect and convey your brand’s identity.
Provides motivation to your employees
A good branding strategy gives the needed motivation to your employees to perform the tasks assigned to them since they identify with the brand. If your brand shouts: \»Let\’s do it!\», your employees will also want to do it.
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Opens new income channels
Brand recognition, differentiation, vision and mission will make the customer become your brand\’s ambassador and recommend your products, thus increasing your income. Building a good brand identity and maintaining congruence in design, social media and reputation is one of the most effective ways to make a good impression on your audience.
Evokes emotion
If you manage to connect certain emotions to your brand, you\’ll give consumers a reason to worry about your business and move from bystanders to being an active part.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in helping you brand your app[/google_font]
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The way in which the client interacts with you and perceives you will determine the results you’ll get. Branding is the first step.
Are you ready for your branding strategy? Contact us.
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