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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Get them to buy from you[/google_font]
According to a study presented by IAB Spain, 7 out of 10 Spanish Internet users acquire their products online. Almost 20 million buyers.
Who could have imagined this would be the current scenario when less than 30 years ago the purchases on the internet began timidly to take off. Or that, a first purchase made by the seventy-two years old Jane Snowball would become something so usual that can be done from the mobile phone.
It’s clear that the way we buy has changed and Google Marketing Live 2019 brings us excellent news about the future of online shopping within its platform. Every day there are millions of shopping-related searches, and Google is innovating to make the places where people come to explore shoppable. No complications and at the reach of a click.
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Shopping across Google
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1. Google Shopping
Google has redesigned the Google Shopping experience to make it more immersive and allow users to discover and compare millions of products. When they are ready to purchase they can choose to buy online, in a nearby store or directly by Google.
Some of the features are the personalized home page with filters, opinions and videos of the products. The cart is intuitive and allows simple returns, always having as backup the customer support of Google.
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2. Google Assistant
The Google Assistant will allow online purchases through voice commands.
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3. Google Search
Relevant products can be purchased when searching on Google.
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4. Google Images
When a photo is uploaded on Google Images, customer will have the option to buy it.
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5. Youtube
One of the most exciting news regarding purchases is the opportunity to purchase products showed on the videos of YouTube, while these continue playing.
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Showcase Shopping Ads
Your target audience can now discover and explore your brand through the Showcase Shopping Ads (SSA), ads which help the user decide where to buy when doing general searches. From the data provided by Google it has been possible to see that more than 18% of the traffic through the SSA are new visitors. Google Marketing Live 2019 has announced that these have spread to more sites: Google Images, YouTube and Google Discovery Search.
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Shopping campaigns with partners
These shopping campaigns are targeted at brands and retail partners. Both brands and retailers have always had close partnership. Retailers have the option to accept additional budget from their brand partners in Google Ads. And Brand partners can select which of their products or product categories they want to promote with this additional budget.
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Esteé Lauder is one of the brands that increased the conversion online and in-store using this ad campaigns, as well as product awareness and click share (70% growth).
These ads are an exceptional opportunity for your brand to get brand awareness through these platforms. Start today to create your Showcase Shopping Ads.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Shopping campaigns so you can reach more potential customers and generate more sales.[/google_font]
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Credits: Google
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