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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]How can you serve your clients during the coronavirus crisis with Facebook Ads[/google_font]
How good is the idea of doing Facebook Ads during this coronavirus pandemic? Let’s be honest: these are not the easiest times to live. Everything has changed: schools are closed, people work from home, conferences and congresses are postponed, flights are canceled and restaurants and non essential businesses shut their doors. Coronavirus pandemic is definitely challenging our way of living.
As some people define to the word “crisis” as “risk + opportunity”, it’s true that the creativity and good online strategies are needed so businesses can stay on the game. People might be required to social distance, but the world is finding new ways to stay connected.
Data shows that time spent in mobile significantly increased. Good news, right? As mobile search traffic decreases, social media usage increases bringing in an unique opportunity to advertise on platforms like Facebook.
But, due to the recent events, how good is the idea of advertising on Facebook? Keep reading and we’ll let you know why you should consider it:
1. The world is turning mobile
Yes, we told you before. But again, people are turning to mobile during this time as they are required to stay home either to seek information, work, be entertained, connect or do any other daily activity. In China, data brought by App Annie shows that daily time spent in mobile jumped to 5 hours per day on average. In Spain the number is 3,24 hours. This means people are spending more time connected, increasing the capacity for your ads to reach your target audience and the amount of available impressions.
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2. Facebook Ads sales are declining
“How is it an opportunity?” you might ask.
Well, 30% to 45% of Facebook\’s global revenue comes from \»at-risk\» ad categories (travel, retail, consumer packaged goods and entertainment) so the pandemic definetily affects Facebook ad sales in auction. Now that many businesses stopped advertising, there will be much more ad inventory to fill but fewer ads to fill it. This will push down the price of Facebook ads as you will find less competition.
3. Messages of hope and community
This is a delicate moment for everyone as humanity. This is not the time to take advantage of the situation, but to be empathetic and offer free stuff as a form of service to your target audience. In the same way, virtual meetings, webinars and online learning continue to work since people have more free time to advance or make a change in their professional career or start a business.
4. Build brand awareness with your online audience
With more consumers at home, we’ll likely see more people browsing online to pass the time. That means there’s an opportunity to be at the top of mind of your target through brand awareness ads.
With these type of campaigns you can evaluate how much time users spend watching different ads and reach people who are more likely to be interested in your product or service.
5. Find new leads and build your email marketing list
If your business is closed, this could be a great time to shift your strategy to collecting new leads and emails in place of promoting sales. Facebook lead ads campaigns are a great opportunity to increase leads and signups for email newsletter or to create an audience.
6. Remarketing campaigns
Highly engaged costumers are more likely to convert, so it might be a great idea to run retargeting campaigns. Attract them back to your website with incentives, and they will be yours.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in digital ads to help you attract your target audience at the lowest cost[/google_font]
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These are some of the reasons why you should start advertising on Facebook. Are you convinced yet?
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