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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Proved hacks for app growth[/google_font]
If you’ve managed to do ASO well, defined and started with your app marketing plan, and got your target to download your app, then it\’s time for you to think of a strategy to retain them.
User retention is one of the most important indicators to understand what is working correctly and what keeps users active. It’s important to offer your target a good user experience and, in order to do that, you need to get to know them.
According to the LeanPlum report, the retention ratio for an app is 21% the first day and falls to 1.89 % on day 90. In other words, if you have obtained 1000 users, in 3 months you have been left with almost 20.
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For this reason it’s important that to define a user retention strategy and Push Notifications are key to improving that ratio.
What are Push Notifications?
Push Notification are the types of notifications that appear on the home screen of the user\’s mobile, tablet and smartwatch and encourage them to use the app.
The user doesn’t need to have the app open or to be using it, but they do need to have the allow notifications. When you touch the notification, the app opens.
In summary: push notifications allow you to enter directly into the user alerts screen to send messages.
Why you should use Push Notifications
68% of users are inactive the first week, so you can use this opportunity to communicate with them and remind them of the existence of your app.
Important
Push notifications help you improve brand awareness and increase the chance of a second use of the app by 20%.
In what situations would it be effective to send Push messages?
You can use Push notifications to:
– Keep users up to date with news
– Send reminders
– Send offers and discounts
– Loyalty
How to use Push Notifications the right way?
1. Take care of the frequency
Push notifications are incredibly effective in improving the retention rate, but when used excessively the effect is the opposite: the user will get tired and uninstall your app.
2. Segment
Get to know your user to find out what may interest them and give it to them. Using relevant and context-appropriate push notifications for each user can result in better effectiveness.
Use Push Notifications based on user behavior. If a condition occurs (trigger), the user will receive a specific notification. Personalization is proven to increase engagement by 9 times.
3. Use the SMS format
When thinking about the content of your Push notifications, think about the SMS format: make it short, personal and clear. In this way you will increase the opening rate.
Important!
We recommend you to learn copywriting techniques to get a message that connects with your user.
4. The emoji is king
Emojis have become a new international language, with 95% of users using them regularly on the internet.
According to data from the App Annie and Leanplum report, the use of emoji increase the opening rate by up to 85%.
5. Discover the best time to send them by using Optimal Time
Use Optimal Time (Machine Learning) to analyze the individual usage patterns of your app to find the best time.
Another option is to run A / B testing to find the optimal time.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Mobile App Marketing to help you define a user retention strategy[/google_font]
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Do you want to have a good retention strategy?
Contact us.
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