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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Attract customers to your store without promising them candy[/google_font]
There\’s no doubt technological reality has changed. Smartphones are gaining ground on laptops, audiovisual content takes precedence over text while cameras and voice commands are replacing keyboards as the main method for entering content.
Within this mobile reality, Google is bringing innovations to the technological landscape. One of those innovations is Local campaigns.
Searches \»near me\» have increased dramatically on mobile. In the same way, consumers search and plan before heading to the store, bringing marketers and advertisers the opportunity to influence the purchase decision even before they step in the store.
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How Local campaigns Ads work?
With 90% of purchases being offline, Local campaigns aim to increase in-store visits. Advertisers decide on a budget, add images and a copy, and the ads are generated.
These ads are optimized through Google Search Network, Google Display Network, Google Maps, YouTube, websites and apps. Local ads can even appear when users plan or are navigating a route, as well as suggestions on Maps based on signs such as the area the person is viewing.
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What are the advantages?
Local campaigns Ads will allow you to:
1. Get more in-store visits: these ads generate traffic near your store. These ads generate traffic near your store. An increased number of visitors only translates in an increased number of buyers. Easy, right?
2. Receive calls: users find your location and use your phone number to contact you, making customer service the key factor.
3. Help customers get more information about your company. These ads link to the location page of your company that contains information about schedule, address, opinions and photos. An unique opportunity to influence the client.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Local Campaign Ads so you can attract potential customers to your physical store. Set an objective and a budget and we’ll do the rest.[/google_font]
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Not convinced yet? In recent global studies with 10 advertisers across several verticals, Google found that Local campaigns helped brands drive a median 5x incremental return-on-ad-spend from their business locations.
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Credits: Google
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