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If you have an app, you should give free stuff. We want to tell you about a strategy that gives guaranteed results: carry out an Instagram giveaway!
Why you should do Instagram giveaways?
Giving away subscriptions to your app or in-app purchases can be a good strategy to get more downloads.
Giveaways are one of the most effective means of increasing the virality of your product and, as a result, increase downloads.
Giveaways help you
– Gain followers faster.
The growth of followers occurs if one of the conditions of participation is that the person follows your account.
– Attract current follwers and prospects.
If you define tagging friends in the comments as one of the participation conditions, you’ll reach your audience.
– Increase engagement.
The increased engagement on your post will show to Instagram’s algorithm that your content should be displayed more often in your followers feed.
– Build a community.
Giving away things helps you build stronger relationships with your current audience and encourage followers to share and create user-generated content.
Set a goal
Set the goal of your Instagram giveaway:
– Create brand awareness.
If you want to win, gain more followers, engagement and build a community, this is the goal you must set.
– Increase your website or blog traffic.
If you want to draw attention to your blog or your website, encourage your followers to go there and participate in comments or a complete a form. By doing so, you can gain leads.
Steps to carry out the Instagram giveaway
1. Choose what you’re going to give away.
Make sure that what you are going to give has enough value for your target audience, to give them the incentive to participate. If your app has a price or monthly subscriptions, you should consider giving away the subscription or in-app purchases.
2. Choose the participation criteria.
It’s important that the conditions are very easy to execute, so that your followers are encouraged to participate.
Participation criteria depends on the objective set, and you can ask your users to tag friends, like and follow your account, repost in stories, etc.
Types of criteria
– Like to increase engagement.
– Follow to increase followers
– Tag a friend in the comments to increase reach
– Photo Giveaway: Ask your followers to create content by posting it on their profile with a specific hashtag for the giveaway.
– Repost in stories: ask your followers to repost and use a hashtag to participate.
3. Decide the objective for your Instagram contest.
Gain followers, user created content, build community. Setting an objective will help you decide the right KPIs when measuring the impact of your giveaway.
4. Consider partnering
Consider partnering with other brands or influencers to get more engagement that will result in more downloads.
5. Choose a hashtag
Choose a hashtag for the campaign and also use the hashtag #giveaway and #instagramgiveaway for greater reach. We all like free stuff, so take advantage of it.
6. Set a deadline
Set a deadline to announce the winner and respect it. Tell your followers the time limit to participate and add \»Giveaway closed\» when that deadline has been met.
7. Launch and promote your Instagram giveaway!
When launching the Giveaway, don\’t forget to include the Instagram Giveaway Rules.
Tools to choose the winner of your Instagram giveaway
There are different apps and websites that let you choose a random draw winner. Let\’s go into a little more detail on the name of the tool and its main functions:
1. Comment Picker
As its name implies, this free tool allows you to choose the winner from all the comments on your publication. This tool requires that you identify your Instagram account and enter the link of the giveaway post (such as https://www.instagram.com/p/B_UKd8Pnbbp/).
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2. Easypromos
This tool is complete, since it allows you to achieve engagement, brand visibility and increase the number of followers on your Instagram profile from the comments on one or more posts from your account. You have the option to filter by number of tagged friends and to choose the winner randomly.
Cons? It’s a paid tool, but the good news: the first giveaway is free.
You can choose the finalists by the number of friends who have been tagged and make a choose the winner automatically and transparently.
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3. App-sorteos
App-giveaways is one of our favorite platforms because it’s easy of use and it doesn’t require to sign up.The cons? It only allows giveaways for comments, but it offers you additional filters.
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4. Giveawation
This free platform allows you to choose the winner by logging into your Instagram account and selecting the post. Cons? Requires registration and allows a maximum of 150 comments. Pros? It allows you to choose terms of participation.
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5. Arbitery
Arbitrety is another complete tool that allows you to carry out Instagram giveaways. Cons? You have no free plans.
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6. GiveawayInsta
This tool has a free version in which you have to enter the participants manually. The paid version allows you to select a winner randomly from an Instagram post.
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7. Woobox
Woobox allows you to access the plan for free up to 100 comments. Cons? Registration is required and free plans do not allow you to choose terms of participation.
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8. Sortea2
With Sortea2 you have a free option that allows you to manually enter the names and another payment option, more complete.
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9. Random Number Generator
This random number generator allows you to generate a random number. If the number you get is 12, then the twelfth comment is your winner. It\’s that simple!
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10. Spreadsheets
One of the easiest ways, if you don\’t have that many comments, is to enter the data into an Excel or spreadsheet and use the = RANDOM () function. It works!
Ready to do your first Instagram giveaway?
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