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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Find out how you can use Instagram to get more downloads for your app[/google_font]
Facebook’s ultimate platform for visual content, Instagram, gives you the opportunity to offer a perfect experience to your user through Instagram Ads.
What ad formats can you find on Instagram?
1. Stories Ads
The ephemeral Instagram format, Instagram Stories, offer you the possibility of making ad campaigns for your app. As disclosed, 500 million Instagram accounts already use Instagram Stories on a daily basis.
Advantages:
By filling the whole screen, Stories Ads reduce distractions. The space allowed also gives you the chance to create highly visual creative content and include a link that takes your target to your website / landing page by just “swiping up”.
Advice:
Complement the News section ads with the Stories Ads. Stories Ads are ideal for increasing brand awareness. The video format will also help you capture and maintain the interest of your target audience.
2. Photo Ads
This type of native ads appears in the news section and adapts to the environment. The available space is neat and simple, so you can create creative content with ease.
Advantages:
It includes a call to action button that allows you to direct the user to take the next step and it adapts to the environment and allows you to convince your target audience through your copy.
Advice:
Complement them with Stories Ads for optimal results.
3. Video Ads in the feed
120 seconds is the top Instagram gives you for Video Ads and is more than enough to attract and captivate your audience.
Advantages:
Moving objects always attract the eye. The video is also best considered by Instagram’s algorithm, making this format the ideal one for ads.
Advice:
If you are going to use a video of a person speaking, be sure to add subtitles since most users use Instagram on mute.
4. Carousel Ads
The famous Instagram carousels allow you to add multiple images so that people can scroll with their finger to see them.
Advantages:
Carousel Ads give you more opportunities to captivate your audience.
5. Collection Ads
Collection Ads are getting the Instagram Shopping experience closer to the target audience. These ads allow you to create visual collections and are ideal for e-commerces.
6. Ads in the “Explore” section
The “Explore” section is the perfect place to intervene and make the user know your app. Reach people willing to discover new things when they are most receptive to do so.
Now that you know what the ad formats for instagram are, we will teach you how to make one.
How to make Instagram Ads?
1. Create a business page and a business profile
To start creating ad campaigns you need to have a Facebook page and create a free business profile on Instagram.
2. Set up the ad
Select an ad objective, target audience and ad format in the Ads Manager. You can also choose the “Promote” option and Instagram will automatically create an audience made up of people similar to your current followers.
3. Set a budget and the duration of the campaign
4. Publish the campaign
What business goals can you achieve with your Instagram Ads?
Awareness
Increase the visibility of your company, product, app or service.
· Reach
· Reach & Frequency
· Brand Awareness
· Local Awareness
Consideration
This objective helps potential customers get more information about your products or services.
· Website Clicks
· Video Views
· Reach & Frequency
Conversion
Increase product sales, mobile app downloads and even the number of people who visit your establishment.
· Website Conversions
· Dynamic Ads on Instagram
· Mobile App Installs
· Mobile App Engagement
What marketing objectives can you achieve with your Instagram Ads?
These are the Marketing objectives that you can choose in with your Instagram Ads campaigns. For example, if you wanted more downloads for your app, you would choose the Marketing objective \»Application Downloads\».
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How can you segment your audience?
Place
You can segment people by where they are (states, provinces, cities, or countries).
Demographic data
Narrow your audience based on age, sex, or the languages they speak.
Interests
Reach people based on interests, apps they use, accounts they follow, and ads they are interested in and they click on them.
Behaviors
Define your audience based on the activities your target do on and off of Instagram and Facebook.
Custom audiences
If you have a list of clients or potential clients, you can create a personalized audience based on their email or phone number.
Lookalike audiences
Create similar audiences to your existing clients.
Automatic Targeting
This Instagram option allows you to create an automatic audience based on the data Instagram has about your app.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your Instagram Ads partner to help you reach your target audience where they are[/google_font]
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Ready to create your first Instagram Ads campaign?
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