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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Voice search is having a huge impact on SEO[/google_font]
How Voice Search is changing SEO
Voice Search is changing SEO. Long-tail keywords play a leading role, there\’s a focus on optimizing for snippets and the question-answer logic carries more weight. Also Local SEO is important and things as loading speed and content quality are key.
42% is the percentage of users who have performed a voice search in 2019. 😱 This percentage is even higher (50%) in the population aged 16-24.
With 23.2% of European households owning a smart speaker this 2020 and more than 10% of Spanish population having used virtual voice assistants in 2019, voice searches are here to stay, and stay forever.
Why is voice search so important?
Voice searches account for 48% of current web searches, and 40% of the responses from these voice assistants come from featured snippets. With all this data, considering voice searches when doing SEO for your website has gone from being a recommendation to being a need.
Reasons to optimize for voice search 🧐
More visibility in snippets 👁️
Snippets or rich fragments are HTML codes that are inserted into the web and have content that expresses its function within the website. These fragments are used by search engines to interpret the content of a website to categorize it correctly.
When a user asks a question through voice assistants, they receive a response based on the featured snippets, so understanding how SEO works for voice search could help you improve your web positioning.
Improve user experience 👤
Being at the right time, right place and with the right information is key to any marketing strategy. The micro-moments are the critical and determining points since users expect brands to give them relevant information to their needs.
Being present when your users needs you, in the channels where they are is key to a great user experience.
How can I optimize for voice search 🗣️
Voice search optimization is closely linked to optimization for featured snippets since the voice assistants will use the information from position 0 when answering to your user. So, how can your web appear in featured snippets?
Answer specific questions ❓❓❓
Users which make queries through voice assistants use natural language and are these queries are usually direct questions that require direct answers. For this reason it is important that you look up for questions that your target audience usually ask (Answerthepublic is a tool that is really useful for this matter) and answer them.
Answer in a concise and short way 🙋
Google prefers short answers that don’t exceed 29 words. Focus on your answers being concise but containing the information your users need.
How to use semantic SEO to optimize your website?
When using voice search, users use natural or conversational language, as if they were talking to a friend.
Mobile search, geolocation and voice search are the big drivers behind the evolution of semantic search and the need to use long-tail keywords and related words.
To do semantic SEO the right way you have to do this:
Mark with structured data
By marking your website with structured data, you will make it easier for search engines to understand your content. This affects both the content these engines present and the way it is presented.
Optimize for mobile 📱
Voice searches are done mainly on mobile devices, so it is important that your website is optimized.
Use meta tags
Use LSI keywords (Latent Semantic Indexing) in both meta titles and meta descriptions..
Implement canonical URLs
Optimize for local search 📍
Google responds to search queries based on the user geographic location.
Offer quality content 🔖
Make sure to post relevant content for your brand and your target audience. In addition to being well written, with a good format and legible, it should provide value to your readers.
Use synonyms
To improve semantic SEO and to avoid possible search engine penalties, offer your users a higher quality content, making use of synonyms and related terms.
Take care of your website speed 🌐
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Inbound Marketing to help you reach your target audience and get more downloads for your app
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