How coronavirus is affecting the apps sector

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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Changes in the use of mobile phones is affecting the apps sector[/google_font]
Apps Sector has changed as people\’s habits have changed, and some of these changes will be permanent.

Let\’s take a look at the data presented by App Annie about how the app industry has evolved in the recent weeks and how Covid-19 is affecting this sector:
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Health

The demand for health apps increased during this pandemic. As we can see from the data presented by App Annie, there is an increase in downloads and spending on health apps during these times.

In the case of Spain, there’s been an increase of 55% in the time that people use these apps.

Over the past 6 weeks, Spain’s Health have a NOI (Net operating income) increased by 155%, organic installs by 95%, and revenue by 115% (according to Appsflyer).

In addition, telemedicine apps experienced an increase in the number of downloads, since people tend to avoid going to the doctor in person. There are appls that shoe you the waiting time in medical consultations, virtual medical appointment and even chatbots. The Covid-19 crisis is acting as a catalyst for the entire digital healthcare and telemedicine industry, with several governments facilitating the legislative part so that they can make significant progress.

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Fitness

Gyms\’ closings has caused people to turn to mobile in order to continue exercising from home. The downloads of these apps increased by 95%. Fitness sector will be possibly affected by this change in habits in the future, and there are a few gyms that have joined this trend by offering online classes or personalized training through online platforms.

Videostreaming

The time that people spend on video streaming platforms has increased by 20%. With more free time, the use and download of some streaming apps has also increased.

Finance

In a world of economic uncertainty, people are turning to finance apps (investments, fintech) to follow the changes in the market. Download and usage time of these apps have increased significantly. Their use in the fintech sector has increased by 72% in recent weeks.

Business

Conference apps (Zoom, Hangouts, Skype) have increased their number of downloads by 90%. Many are offering free paid features, making it easier for companies to have online meetings.

Education

Education app downloads have increased by 90% worldwide. In Spain, that percentage is 120%, and the focus is mainly on online classes apps.

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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in digital growth so you can get more downloads for your app at a lower cost[/google_font]