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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Do Facebook Ads to get more downloads for your app[/google_font]
Facebook Ads, Facebook\’s advertising platform, is one of the most widely used advertising channels. What are the reasons that make it so popular?
Advertising on Facebook is highly effective
With almost 3.8 billion active users in the world and more than 22 million in Spain, Facebook is the most used social network in the world. In Spain, 47% of those users of Facebook are between 40 and 64 years old, 46% between 18 and 39 years old and 7% of them are over 65 years old.
Facebook is one of the main online advertising channels and ad spending in its digital platform represents almost 50% of the total ad spending. A survey by Kleiner Perkin revealed that 78% of American consumers say they discovered products on Facebook, once again proving the relevance of advertising on this platform.
Simple setup process and quick results
The fact that setting up a Facebook campaign is pretty much easy and takes little time makes Facebook Ads an increasingly attractive channel for all audiences.
Logging or signing in to Facebook, creating an ad manager account, setting up initial settings and budget are the first steps you can take. And, if you want to achieve a high ROI, a good configuration and optimization is always necessary.
You can reach your buyer persona
Facebook Ads offer you the possibility of attracting your target since it allows you to segment your target audience by their tastes, pages they follow, age, sex and many other data thanks to the information about your client available on this platform.
The different types of audience to which your Facebook Ads are directed, will depend on whether you want to reach a new audience:
1. defined according to their demographics or interests
2. similar to the one that currently interacts with you through your channels
3. if you want to reach someone who has interacted with you in the process, or even someone who is already your client.
Highly customizable campaigns
Facebook ad campaigns are highly customizable, with 11 different goals. The wide range of ad formats, design customization, and other aspects (target audience, offer, delivery optimization) allow you to design the perfect experience for your audience. Everything will depend on what stage of the purchase funnel your potential customer is: if you want them to be aware of your brand, if you want them to purchase, subscribe or download an ebook, if you want to catch their attention again so they finish an action or purchase something new, or increase their level of commitment to your brand.
Facebook adds new features regularly
Facebook constantly adds more features and improves user experience for both advertisers and Facebook users. This is a big part of why Facebook has had sustained growth for so long as it always provides more value.
Facebook ads can be targeted exclusively to the type of audience that has the best chance of becoming your real customers, making it the ideal platform to advertise.
Making it short, the keys to the success of Facebook Ads are:
– Almost everyone is on Facebook (remember that Facebook includes Facebook, Instagram, Messenger among others) and when you use Facebook Ads you can advertise on all of them
– Facebook Ads is a demand generation platform, which means that regardless of what the user is looking for, they are automatically shown ads based on their interests, hobbies and behaviors. Which makes it an especially good platform for the first phase of the purchase funnel.
Let\’s start to know Facebok Ads and the 3 basic elements that make it up:
Campaigns
They are used to define your goals (for example, generate clicks or leads).
Ad sets
Ad sets give you the ability to target different audiences, using one ad set for each. You can choose a defined target, budget, audience and ad placement.
Ads
Within an ad group, A/B tests can be performed to optimize the campaign and achieve maximum performance by playing with the digital pieces and copy.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Facebook Ads so you can reach your target audience[/google_font]
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Create the campaign
First you have to create a campaign and define its global objective:
Choose the objective of the campaign
Choose the objective of the campaign among the 3 general categories: recognition, consideration and conversions, depending on what you want to achieve. For example, let’s assume you want to get more app downloads. In this case you would choose the objective of Consideration – App download.
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Choose a name for the campaign
We recommend that you use the name of your app and the objective of the campaign.
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You can create an A / B test
This will allow you to use different content, location, audience and delivery optimization.
You can activate Campaign Budget Optimization
This allows you to set a daily budget (the average amount spent per day on the ad set) and the total budget (over the period in which the ad set will be displayed).
Select \»Show more options\»
You can select \»Show more options\»to customize the campaign bid strategy, ad scheduling, and delivery type.
Set up the advertising account
Set up the advertising account if you didn’t do it before.
You will be taken to the page where you can set up the advertising account. Make sure you have the correct information before clicking \»Continue\». In this tab you can choose the country, the currency and the time zone.
Also, by clicking on \»Show advanced options\», you can change the name of the advertising account.
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Create the ad set
Choose the name for your ad set
It is recommended that the name of the ad set refer to the target audience. For example, if your app aim at the medical sector, you might want to carry out a campaign focused on the students, so your title should look something like this: \»Your App – Medicine Students\».
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Link the app you want to promote
Depending on the objective you have chosen, this part may be a little different. In our case (the app downoad objective) you should link the app you want to promote.
Choose your audience
Choose your audience: location, age and sex. If you need more options, select \»Show more options\» to choose the language or connections.
Save this audience if you need to use it later.
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Select the locations
Select the locations where you want the ads to be shown: Facebook, Instagram or Audience Network. In \»Show more options\» you can choose specific mobile devices and operating systems or exclude content and editors.
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Optimize the ad delivery
Optimize the ad delivery and choose the results that interest you the most. Defines cost control and circulation period. Select Show more options to customize spending limits, ad scheduling, and delivery type.
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Create the ad
Choose the identity
Choose the identity of your ad and the Facebook page of your app.
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Choose the ad format
Choose the ad format: image, video or sequences.
Add the multimedia content
Add the multimedia content and choose the text you want to be shown in the ad and the call to action button.
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Add your own translations and configure the Facebook Pixel
Add your own translations and configure the Facebook Pixel, which is the code snippet that allows you to track the actions that users do and helps you define each of your goals and actions through Facebook itself.
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Confirm the ad
Look at a preview of your ad and select \»Confirm\».
Select your payment method
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in digital ads to help you reach your target audience and achieve a lower cost per download[/google_font]
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