[image src=\»https://welead.io/wp-content/uploads/2018/03/welead_icon_circle_number_1_dog.svg\» width=\»140\» height=\»140\» ]
[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]The first impression is important, but also the first first first one[/google_font]
Brand awareness is the first step of the customer journey and is the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. Brand awareness does not have financial value on its own, but it’s part of the collective marketing effort that increases sales.
If a brand or company is trying to enter the market and attract consumer attention, increasing brand awareness should be the main objective. Being always in the mind of the consumer through advertising can help drive more traffic to your place of business or to your website.
How do you increase brand awareness through advertising? Take a look at these brand awareness ads:
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Social Ads
These are some of our favorite social campaigns, no doubt. Facebook brand awareness campaigns are based on Instagram stories, Facebook feed, Messenfer, allowing us to reack the idea customer in the channel where they are. With these type of campaigns we can evaluate how much time users spend watching different ads and identify which people are more likely to interact and remember your ads. With this data, we can optimize to give you the best results.
The frequency these campaigns are published is a parameter that can be modified, being able to decide how many times you\’ll show the ads to the same user. Social Ads help you to always be present in the user\’s mind.
Due to its advantages: reach and brand awareness campaigns, offers and cost optimization per thousand impressions (CPM) and customization options, Facebook is an amazing tool for advertisers looking to increase brand awareness.
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Google Ads
Google Ads are the king of ads due to the diversity of campaign types and placements. With Google ads, we offer you the possibility to extend your reach in order to gain brand awareness. Depending on your marketing goal, many options arise as Search, Display, Video, Discovery, Purchasing and Universal Application. Each type of campaign helps you reach potential customers and nurture them.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]Creating brand awareness is the first step in attracting potential customers and welead can help you fill the top of your funnel with net-new prospects.[/google_font]
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