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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]BoFu content prepares the customer to the acquisition phase.[/google_font]
Once the clients have understood their problem and its solution, they can start looking for a specific product. If you have done your job well by offering the information they need, you just have to wait for them to choose your brand.
The BoFu content (or content of the bottom of the funnel) is the content in which the product is enhanced without making a direct sales speech. In this part of the content, it is important to focus on the benefits of your product, always having the customer at the core. Because if you want the best for them, and the best is your product, the direct sale is not needed.
This content should prepare the customer for the next phase: the acquisition of the product.
What type of BoFu content is more effective?
Testimonials
As in court, testimony is key to building confidence. It\’s hard to believe a brand that says a product will help you save money without offering any evidence, but it\’s easy to believe Susan, whose life was improved by using your product. And imagine if you also tell the story of María, Lucas, Paula and many others. You would win the case!
Case studies
A case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), the problem and the solution, as well as its related contextual conditions. In simpler terms: someone had a problem and was able to find a solution. Your solution.
Product demostration
Not all products are as intuitive as a loaf of bread. Prospective customers will appreciate a demonstration of how to use your product and the results they’ll obtain. If it were the first time you saw a boomerang, a video of how to use it would be more than welcome.
Product features
Show what your product can do and the benefits it provides Focus on your competitive advantages.
Product comparisons
Only a boxer with enough confidence in his abilities would enter the ring. Make comparisons of your product with your competitors’ and don\’t worry if they win you in some areas.. Highlight your strengths.
Webinars
You can use webinars to present your product, talk about it and explain its advantages. This presentation should be made to leave people wanting to have your product and buy it.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can help you get leads, nurture them through content marketing and take them to the acquisition phase.[/google_font]
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If your content leaves your reader or viewer with a good feeling, more expert and more confident, you won.
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