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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]How to get more downloads for your app and position it in the App Store and Play Store[/google_font]
Your app needs promotion and you are running out of ideas on how to promote it? Here we present you a proven strategy that will help you get your app in the Top 3 by targeting your potential users directly.
Another powerful way to market your app is targeting potential user directly. How can you do that? Well, there’s actually a way of doing it: convert your followers into Email Marketing list subscribers. Don’t know hot to do that? We’ll help you out.
Okay, to understand better how to do that, you first need to understand why it’s so important to do so. What are the benefits you can get from doing it?
Okay, as we told you in our blog, Email Marketing is key to every digital strategy, as 91% of consumers use their smartphones to check their email and they do it at least twice a day. Email is the third most effective channel for lead generation and this, added to the fact that is cost effective, should convince you to start doing it.
¿What are the benefits of using Email Marketing to increase downloads for your app?
– Email Marketing is more efficient than social media
– It has a low cost
– It\’s completely customizable
– Measurable
– Mobile accesible
So now that you know the why, let’s get into the how!
Make signing up reaaaaally easy
If your user need to leave an email, a phone and a birthday and to bring you an egg of a dragon along with a gold feather you might not be doing it the right way. Keep it simple so your social media followers can join your email list to learn more about your too as easily as possible.
Place a tab on your Facebook page to access a simple sign up form and include a clear image and a call to action as the title of the tab. MailChimp, Constant Contact, Benchmark, JD Supra and iContact are some of the tools you could use. If you can’t add a sign-up form directly to your social media page you can include a link to the email newsletter sign in your bio or “about me” section. Use tools like Bitly or Cuttly to shorten the link to make it look better.
Give away relevant content
An incentive to make people sign up for your email newsletter is by giving premium content behind the sign up. Make sure your website is clear about how your app is solving the pain point of your target, and share parts of this information across your social media platforms and let your followers know they can get access to relevant information if they sign up.
Offer other incentives
Another way to get followers to sign up is by understanding them and giving them what they want. This could be an in.aoo discount or giving away your app for free. The important thing is to make sure you’re actually adding them value and encourage them to share the discount across all their social media platforms.
Other things you could do is giveaways, sweepstakes or contests for email subscribers only. As people is more careful with giving their info online, it’s key to offer them something of value.
Make a landing page
If you want your social media followers to engage the easiest way possible, make a landing page specially for them. Invite them to join your email newsletter and post or tweet the kink to the sign up page.
Optimize your Email Marketing
In order to get the most out of the subscribe list, make sure your Email Marketing campaigns are optimized. Check the subject, previews to make sure every element is leading to conversion.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in mobile marketing to help you get more downloads at a lower cost[/google_font]
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Do you want to get a good Email Marketing strategy?
We do it. Contact us.
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