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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]From lead to sale: 4 steps to get it right for sure[/google_font]
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Have you ever needed to travel from one place to another so you decided to hire a renting service without even checking the company, your car protection insurance or the benefits this service offers you? Is it true that this scenario is not likely to happen? But, what’s the reason behind it?
From the moment you hear about renting (the advantages of not having a car on your property, the insurance and depreciation costs you\’ll not have to face) until you hire the renting for a year, there is a path that you must follow. That’s the customer journey, which will take you from lead to conversion.
Lead conversion is the exact moment a lead becomes a customer. But what are the steps you need to follow from having their data (lead) to have them purchase your product?
1. Don’t make them wait!
If you first meet someone and take the time to learn their names and ask about their interests, and next time you hear from them is 3 months later, for sure you’ll go: “New phone, who dat?”
Use email marketing to nurture your lead with informations and promotions they are interested in. Some of the benefits of using email marketing to convert your leads are: effectiveness, customizable, etc.
2. Qualify the lead
Not every person that gives you their data is interested in buying from you. Some of them might be here for the food (aka the content you provide). Qualify the lead to identify the ones that are really interested to buy, so you can focus your marketing efforts on them.
How can you do that?
Lead scoring
Lead scoring is a marketing and sales methodology for ranking leads in order to determine their sales-readiness. By giving your leads a rank or score, you can increase efficiency and productivity.
CRM
Customer relationship management (CRM) is a technology for managing relationships and interactions with customers and potential customers in order to stay connected, streamline processes, and improve profitability.
3. Nurture the lead
Nurture the lead through content focused on their need and their place in the sales funnel: ToFu, MoFu and Bofu.
4. Close the sale
One of the most important parts of lead conversion is the CTA marketing (call-to-action).
Targeted CTAs(call-to-action) meet your people where they are, and guide them to take the next step.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can help you attract buyers, nurture them, and deliver sales-ready leads.[/google_font]
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Do you want to know what else we can do for your brand?
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