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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]Guaranteed: you\’ll get more downloads for your app[/google_font]
Fascinating! Today there are almost 5 million apps available on the App Store and Google Play store worldwide.
In just over 10 years, the number of apps available has multiplied by almost 5000. As a result of app market’s growth, there is more demand, but also more competition. In this ocean of apps, what can you do to stand out? The answer is in the title: define an app marketing plan.
In this blog, we are going to show you the main steps when building a strategy that will bring you powerful results.
Let’s begin.
Know your audience
Just as you would not make a diving services app for people living in the Himalayas, knowing the audience of your app and knowing the channels is important when defining a mobile marketing strategy.
Simple steps to know your audience
1.1. Research the market
Prepare your raincoat, hat and virtual magnifying glass and start researching the market you are in:
– Collect information about your sector, statistics and data. (App Annie provides good statistics for the app industry.)
– Analyze your skills: visit their websites, do a search in the Store and install similar apps in your category, read the reviews and get information about their business strategy and relevance
– Subscribe to blogs in your industry and look at the case studies
– Analyze the ASO and get relevant information about the keywords
– Analyze SEO positioning
1.2. Understand your buyer persona
Getting to know and profiling your buyer persona (the representation of your ideal customer) is key to any marketing strategy. Understanding your user beyond their age and occupation can give you edge over your competitors. What can you do to get to know your buyer persona?
Act like a person in love: listen to what your audience is talking and feeling. What makes them happy and what makes them unhappy? Look at their concerns and the questions they ask. Do they have a problem that keeps them awake at night? Pay attention to the comments they make to similar apps on the market. Can you read their frustration when talking about an update they don\’t like?
Where can you find this information?
This information can be found in the App Store and PlayStore reviews, blogs, LinkedIn forums,Youtube comments, Reddit, Quora and social media.
What to do with this information?
Group by categories all the information you collected:
– Dreams and expectations
– Points of pain and fears
– Barriers
And now yes:
Draw your buyer persona by answering the questions:
– Where and with whom is your buyer persona related? Who are their friends and influences, both online and offline? Be very very specific.
– What are the sources where they get the information they need? News, blogs, influencers.
– What is their biggest frustration (their pain point)?
– What are their dreams, desires and fears?
– How do they communicate? Facebook, email, texts. What language do they use when doing it? (technical, memes).
– How is a normal day in the life of your buyer person?
– What makes them happy?
Build a web page
If you think that having an app does not require a web page, you should keep reading. Web pages attract visits from search engines through SEO. If there is someone looking for the solution your app offers, would you want to miss that? Invest in an attractive, dynamic and responsive website that actively attracts visitors from your website to the App Store. You should work on the CTAs (calls to action), create a blog and a newsletter and many other things.
Since more than half of web searches are done on the smartphone, make sure that your website is fully responsive and focus on improving mobile SEO and voice searches.
App Store Optimization (ASO)
Getting visibility on the App Store is difficult, but not impossible. If you want to stand out among so many apps in your category hungry to get the top, be sure to invest in a good ASO.
The more time you invest into your app store listing optimization, the higher your app will rank and the more users you’ll get.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]Learn to optimize ASO with our tips that really work.[/google_font]
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Create a good Content Marketing strategy
If you already have optimized the app and website, it\’s time to work on a content marketing strategy to build brand awareness and increase downloads.
With quality content for each stage of the conversion funnel (ToFu, MoFu, BoFu) posted on a regular basis, you will add value to your audience.
Invest in paid ads
Organically you can gain reach, but if you want to generate more users, we recommend that you invest in digital ads.
A digital strategy that includes the following types of ads will give you the best results:
Social AdsRun ads on platforms like LinkedIn, Facebook, Instagram, Twitter and Tik Tok to reach your target audience.
Search AdsMake your app appear at the top of search engine results pages (SERP) by running this type of ads.
Display AdsConsider investing in display ads to increase online visibility.
Native AdsNative ads are ads that adapt in form and functionality to the environment, being less intrusive for the users. These ads are seen 53% more than the display ads, so it is a good idea to invest in them.
In-app adsPromote your app with ads that appear in other apps. Choose apps that may interest your audience and run your in-app campaigns.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in digital ads to help you get more downloads at a lower cost[/google_font]
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Optimize
Once you defined your marketing plan in place, it\’s time to optimize. Set the correct KPIs and track the right data so you can optimize. Run A / B tests to see what works best for your target audience.
Softwares like Google Analytics, Hotjsar or Kissmetrics allow you to analyze your campaigns.
In summary, if you want more downloads for your app you should: know your audience, build a website, optimize ASO, create a content marketing strategy, make paid ads and optimize.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in Mobile Marketing to help you define the perfect marketing plan for your app[/google_font]
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¿Do you want a good App Marketing strategy?
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