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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]How to get more downloads for your app[/google_font]
Do you find your market oversaturated and you kind of need a super hero to help you position your app? Well, might not be a super hero, but ASO or app store optimization is the process of optimizing the ranking of your app in the app store. It works the same way SEO do for the website. So, if you want your app to rank well, get millions of downloads and, why not, become users’ favourite app, you need to do ASO the right way.
Let\’s start to understand ASO!
Remember!
The more time you invest into optimizing your app store listing, the higher ranked your app will be and the more users you’ll get.
So, what are the things you can do to optimize your app?
1. Title
Just like naming a baby “Ekajsf” doesn’t promise a bright future for him, how you name your app is extremely important, as the title will be the very first thing that appears when anyone sees your app in a related search. A good app store title will reflect your business and your brand, so you might want to make it easy to spell, descriptive and memorable.
Danger!
If your desired name is nonunique it will make your app much more difficult for potential users to find. Do a research before choosing your app name to prevent this from happening.
2. App icon name
The app icon name is the name that appears underneath the app icon when a user has downloaded it into their mobile device. As the characters limit is shorter than the title’s, you might want to use a shorter version of you app’s name, making sure it’s easy to remember and still indicates what the app does.
3. App store description
The description is your chance to tell your users what your app does and how it fits for their needs. Be sure to include relevant keywords that users will naturally associate with your app but don’t overdo it. Take this chance to grab the audience’s attention and impress them with your features, functions and incentives.
Remember!
You are writing for people, not for search engines. So make sure the message is appealing.
4. The category
If you want to have great results, make sure you choose the right category for your app. The main category should be the one that defines the primary purpose of your app. A quick market research could help you find the right one.
5. Keywords
In order to choose the most effective keywords you are going to want to put yourself into the your future users’ shoes and determine which words they are most likely to use when searching for something to meet the needs that your app meet. Don’t make the keywords longer than 100 characters, don’t use multiple versions of the same word, avoid using category names or trademarks and irrelevant terms, and you’ll be good to go.
6. App icon
Okay, don’t know what you’ve been told, but the icon you choose matters, and a lot. The icon will be forever associated with your brand, so be sure it’s visually appealing, high quality, clear and easily recognizable. Also, making your icon stand out from your competitors can help you gain ground.
7. Screenshots
Screenshots are key when it comes to letting users get a quick look at your app and understand how it works before actually downloading it. You can choose the screenshots to highlight your features, results the user can get or trends.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in ASO Optimization, helping you get more downloads at a lower Cost-per-Downoad[/google_font]
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Okay, let’s wrap it up then! With a good title, relevant icon app name, the right category, the most effective keywords, a visually appealing icon, strategic screenshots and a steady work, your app can finally rank high in the App Store or PlayStore.
Easy, right?
Contact us, and we’ll help you get there.
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