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[google_font font=\»Lato\» size=\»42\» weight=\»√0\» italic=\»0\» letter_spacing=\»\» color=\»#fff\» subset=\»\»]#10 will surprise you[/google_font]
Regardless you already having an online presence or planning to enter into the digital world, this article is for you. If you’re wondering why a digital strategy is key, keep reading.
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Your business has no direction
They say if you\’re not going somewhere, you\’re going nowhere and in digital marketing things aren’t any different. A company that does not have a digital strategy nor a clear objective will have problems to make headway as they won’t know where to spend their resources to get the best result. And if you can decide these objective using the tool SMART (specific, measurable, achievable, relevant and time based), the benefits will be even larger.
You don’t know your target audience
If you don’t know who is your online audience or the market share, you may underestimate the online demand of your product or service. The dynamics of digital media are different from traditional channels. Clients behave differently, competitors compete differently and communication is different (yeah, everything is different) so if you don’t know your audience, you’ll have a hard time trying to reach it and get results.
Existing and new competitors gain market share
The current market is in continuous growth. If 10 years ago a company could eat all the pie, today there are many other companies that want to get their own piece. If you’re not spending enough resources in digital marketing or you\’re not using the right strategies, you’ll go to bed hungry.
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You lack a powerful online value proposition
A clearly defined value proposition aimed at target customers will help you differentiate yourself, encouraging new and existing customers to commit to your brand and stay loyal. In the same way, a content marketing strategy is key to attract your audience in different digital channels (social media, web search, email, blog, etc.).
You don\’t know your customers well enough
Although tools as Google Analytics allow you to measure and analyze the volume of traffic and provide you really useful data, they don’t give you information about visitors’ feelings or thoughts. To find that you must use tools for comments so you can identify your weak points and address them.
You are not integrating digital media with traditional media
Mixing digital advertising with traditional advertising will make the latter much more effective and you’ll get better results.
You\’re not fast enough to catch up
If you look at the main online brands like Amazon, Google, etc. they are all dynamic: they are testing new approaches to get or keep their online audiences.
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You’re not spending enough resources in the digital
Not enough resources and a lack of digital marketing specialists will make it difficult for you to compete in the current market. If you don’t have the possibility to have someone in charge of the digital part, hiring an external digital agency is an option that is worth considering given the proven benefits of digital marketing.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»] Do you want to know how welead can help you grow in the digital world?[/google_font]
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You waste resources through duplication
Even if you have enough resources, these can be wasted if there are communication issues that could lead your business/company to hire the same services and tools from different agencies.
You\’re not optimizing
Getting all the data with analytics but not making sure to act accordingly, can make everything invested in digital media be thrown overboard. Optimizing search marketing, user experience, email marketing and social media marketing are some of the things you can start doing.
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[google_font font=\»Lato\» size=\»32\» weight=\»200\» italic=\»0\» letter_spacing=\»\» color=\»#46474a\» subset=\»\»]welead can be your partner in digital growth[/google_font]
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There are powerful reasons to create a digital strategy and transform your marketing to reach more customers and persuade them.
Choose yours and contact us.
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